Customer Philosophy
Intent
Needs/Solution Process
Buyer Need Awareness
Question
Types
Needs/Solution
Process
Needs
Impact
Solution
Objections/Questions
FAQ - Prospective Customers
Objections
Sales Process
Sales Funnel
7
Principles of AEQ
Inquiry Model
- QBS & CBS
System Questions
Needs
Fulfillment
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a : the work performed by one that serves
<good service>
b : HELP, USE, BENEFIT
<glad to be of service>
c : contribution to the welfare of others
d : disposal for use
<I'm entirely at your service>
Without the CUSTOMER,
Cagwin & Dorward
would cease to exist.
Everything begins
and ends with
the customer